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May 31, 2012

Facebook Promoted Posts-It’s Real What You Need To Know

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Written by: Lisa Cash Hanson
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Facebook has released details about a new feature  Facebook Promoted Poststhat allows businesses,entrepreneurs and more to quickly promote their posts and get updates in front of more eyeballs — but it will cost you. There is a big surprise now isn’t it?  It was reported earlier this month that Facebook was testing this feature, but now it’s official. The real deal.

I’ve included some other awesome articles from Mashable at the bottom along with my Facebook discussion from my page and my promoted post- yes I’m doing one for 5 bucks as an experiment I’ll let you know what happens.

Here is my little experiment:

Everyone knows that when you add a post some people see it and some don’t. Facebook is going to up the ante so to speak and make sure more people will see your prize goods if you fork over the Cashola.

If I want to tell my fans about a coupon deal let’s just say on my book Get Famous well now I can pay a little money and more people will see that.

You can target posts based on location or language, and will be able to keep track of how many people saw the post. Any post that is less than three days old can be promoted.

It’s super easy to do just check out the sharing tool to create a post and located next to the “Post” and “Public” buttons will be a “Promote” tab. Click  “Promote”, set a budget of how much you want to spend I did mine for $5.

“Your promoted posts will be seen by a larger percentage of the people who like your Page than would normally see it,” So says Facebook “It will also be seen by a larger percentage of the friends of people who interact with your post.” Hmm don’t they want to see me anyway isn’t that why they liked my page to begin with? Makes you wonder.

People will see promoted posts labeled as “Sponsored” in their news feed (not with other ads located in the right column of Facebook). When they Like the post, comment or share, their friends will see it as well. That is pretty cool.

If you want to try this little lovely then go to Facebook.com/help/promote . I’ve also included a few posts from Mashable that are excellent  you can check those out at the bottom of this post to learn more including a step by step guide on Facebook Promoted posts.

Here is my thread from my page and what people that I’ve talked to are saying:  It’s in a few parts and this still isn’t the whole discussion but as you can see some think it’s great others not so much

What do you thin? Is the Facebook Promoted Posts a good idea for business and fans or …..?

Add your voice in the comments below.

Mompreneur Mogul On Facebook

 

 

Here’s How You Pay To Promote Facebook Posts -Mashable

Facebook Promoted Posts Step by Step Guide- Mashable

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About the Author

Lisa Cash Hanson
Lisa is the 2012 Huggies Mom Inspired Grant Winner for her baby product the SnuggWugg. She's an international women's business coach via www.LisaCashHanson.com and is the Author of the “Get Famous The Most Amazing Mom Bloggers Resource On The Planet“ & Founder Blogs To Riches Club teaching women how to make money blogging and live an amazing life. Find her on G+ Lisa has been featured on Yahoo!, CNBC The LV Review Journal, named Circle of Mom's Top 25 Mom Tech Blog, Top 25 Mompreneur & Blogtrepreneur's Top 40 Mompreneurs to follow on Twitter. Lisa Cash Hanson




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11 Comments


  1. Hmmm, I usually have an opinion on something straight away, this time I think I need to sit back and observe before jumping in, thanks for the heads up…
    Serene Motherhood recently posted..My true birth story (warning: not for the faint hearted)…My Profile


  2. kim

    This bothers me~ FB came out with this first!~ New “Show in News Feed” option. Share this with your Fans to make sure they have your Page showing in the News Feed! They have to come to your Page to check the setting on the Like button. ~ and now we can pay to have our posts seen??? I’m scratching my head~
    Maybe if they didn’t constantly screw with FB, we could go back to having it our timeline seen by all for free~ sounds like a scam to make money to me. I wish they would stop tweeking the hell out of FB. I think they are candy coating this to make it sound great, just to get us to pay for something we already had for free. GRRRR~ Although since they gave me a FREE $50. to play with, I will use it, but prob not buy any more after that.
    kim recently posted..Made U Look Linky #27My Profile


  3. Thallia

    I think a lot of people should be aware with this information and I am sure only few Facebook users are informed about this..
    Thallia recently posted..Sharepoint HostingMy Profile


  4. Jayne

    I might have missed it in your post but what I’m wondering is this:

    A blogger pays to have their post seen by X% of fans. What if half of those people that Facebook chooses out of a hat are hiding your stream anyway? Is there anyway to be sure that your post is getting before your fans. And I won’t like a “sponsored” post because I have no desire to be free advertising for my list of friends. KWIM?
    Jayne recently posted..Disney DreamingMy Profile


    • No you didn’t miss it Jane- those are all good points and I don’t know I’ll have to look into it more deeply. I know that it says it’s reached whatever percentage of fans now how that’s determined I’m not sure but I don’t think they apply that to fans that hide you. What is KWIM? LOL


  5. I’m probably going to be the only person who thinks this, but I think it’s a fantastic idea. I’ve been using the promoted post feature for a while now and love it. When I kept hearing people talk about Facebook charging owners of business pages, I thought they were talking about something outside of Advertising module.

    It’s a great way to help a post reach a little further and I’ve used it for posts that I really wanted to get out there.

    Another thing that Facebook announced is the ability to schedule posts. I’m curious to know what this will mean for services like Hootsuite. I really love the ability to not only schedule posts, but to do so to multiple sites.

    Thanks the great post!

    Kimberly


  6. I’ve conducted an experiment and I’ll let you know how it goes with my $5 promotion!
    Lisa Cash Hanson recently posted..The Dirty Little Secret Most Entrepreneurs Won’t Tell YouMy Profile



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